running an online shop / prepping for the holidays

A little break from home stuff..... I'm organizing and prepping my office/studio for Christmas.

I know that sounds nuts but for the last 8 years of running my shop I've come to realize that getting ready now helps make my busiest 4 months of the year run smoothly. Although running an online store and a bricks and mortar location are very different - I think one similarity is an online store requires the same "editing" of product and attention to merchandising.  If you walk by a storefront that hasn't changed its window display in 4 months, you tend to feel as though the inside of the store hasn't had any updates either. This is why I like to try to rotate things in the store, so it continually feels fresh.

Now is the time that I start planning out the release of new products, I look over my existing inventory and remove designs that aren't selling. I'm taking product photography (like the photos above), re-evaluate the fonts I use. I look back at when I did sales in previous years and I have notes to what did well. I either plan to do the same sales, or switch things up a bit. This process can take weeks and weeks and although time consuming it is really refreshing.
In the last month there have been some cool new developments with my art. They have yet to blossom into something substantial enough to talk about but the news was enough to make me giddy about the future. This is a nice spot to be in vs, how I was feeling 2 months ago.

I thought I'd post on the process of editing & prepping for the holidays. As running your own online store becomes easier for everyone (way easier than when I started 8 years ago) I thought I'd give some insight into some of the important things to keep in mind in maintinain a store.

Anyways, back to the house. The kitchen has two things left before I can take the reveal photos. The grouting, and adding the valance by the under cabinet lighting. It's hard to finish the little stuff once a kitchen is usable and looks not so bad. You kind of keep putting things off. But I think Aubrey is grouting today, so that will be nice. :)

xo Linds


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